2. Target market analysis: Analyze the customer's target market, including the characteristics of the target user group, market size, competition, etc., in order to customize the program to better meet the market demand.
Define the characteristics of the target user group: Determine the specific user group that you want to target, including age, gender, geographical location, income level, interests, purchasing behaviors, etc.
Market size analysis: Determine the size of the target market, including the number of potential customers, market capacity, growth trends, etc.
Research competition: Investigate and analyze the competitors in the current market, including their product characteristics, pricing strategy, market share, marketing activities and other aspects of information, in order to better develop their own positioning and competitive strategy.
Research customer needs: Through market research and user surveys, in-depth understanding of target users' needs and preferences for products, including their purchase motivation, preference characteristics, purchase intention and other aspects of information.
Industry trend analysis: Analyze the current development trend of the industry, including the application of new technologies, changes in consumer preferences, and the impact of policies and regulations.
Through the above analysis, we can better understand the user characteristics, market size and competition of the target market, and provide strong support for customizing better marketing programs and product programs.